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The New Trend in Pharma that’s changing the way leaders host Scientific Events


Duration: 40 min

Duration: 40 min

In this webinar you will learn how to:

         Test what kickoff attendees recall in            a measurable way
         Identify gaps to reinforce post-event          for increased knowledge retention
         Boost employee confidence to                          increase sales performance
         Create friendly competition to                        engage sales people and improve the          event experience

If you have been facing one of these challenges in your live, virtual or hybrid Pharma event - such as a scientific events, conferences and cycle meetings - this webinar is for you.

Assessment: You don’t know what your audience expects from the agenda or you don’t know how your audience can give you effective feedback as online forms often receive a low response.
Engagement: You have already tried different things such as event games but you need something more than an audience interaction tool: you need data to measure attention, knowledge retention and achieve a quality impact that will strengthen your brand's scientific awareness over time. We have experience helping one of most admired pharmaceutical companies in the world achieving 100% engagement and +80% average retention rate of knowledge after the event.
Attention: Zoom fatigue is killing your events: hosting platforms have been a key asset during the pandemic to communicate with field teams, HCPs and Patients but we have all been overusing virtual methods of communication: it is time to do something different.  
Measurement of ROI: You don’t know how to consolidate knowledge and report on your event ROI.

Would you like to engage your audience before, during and after the event, sending them content, asking them questions, comparing their knowledge before and after it to see if it has been impactful and successful?

At Compettia, with Atrivity, we work with more than 350 of the Fortune 500 most valued organizations around the world. During our experience helping the healthcare sector to improve their communication and knowledge, we have run more than 8,000 games with more than 167 million questions answered and have more than 510,000 active users on our gamification platform, achieving an improvement of knowledge of +30% and with a participation rates with internal employees that exceed 95%.

Register now, spots are limited.


Rut Coll Serra
Pharma Industry Strategy Director

About the Speakers 

Rut has 25 years experience in the marketing departments of companies such as Zambon, Lundbeck, Esteve, Pharmacia&Upjohn and Almirall. She is helping Compettia-Atrivity  to develop plans for pharma leaders which center around how to keep field teams engaged and productive, while reorienting their commercial models to better fit the needs of HCPs and patients. 

Tanya is a Sales and Marketing professional with over 20 years experience in all things digital, with several years leading gamification projects for Pharma & Healthcare leaders.

About Atrivity: Atrivity is a High impact Data Driven Knowledge and Communication Platform.
 It’s a mobile enterprise serious game and communication platform, where companies share their content and employees learn it by challenging each other answering algorithm selected quiz questions to optimize and measure their learning and performance impact to deliver outstanding results.

Tanya Arch
Healthcare Business Unit