How Mobile is Holding Up Retail’s Omnichannel Reality

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The omnichannel concept is not news to the retailing industry. Struggling to get it right is still very real for many. Harnessing the optimal combination of digital technologies to face market forces will be key to stay competitive. 

Mobile use adoption has passed the tipping point globally with speed and convenience being the ultimate drivers behind this preferred channel. Retailers who leverage this on-the-go, on-demand channel benefit from timely exchange of internal data while increasing employee engagement without sacrificing their presence demanded on the  floor to rein in satisfied customers..