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Premium Fashion & Luxury: Why consider a knowledge-based Gamification program for Retail Sales Associates
WEBINAR ON DEMAND
Duration: 40 min
Duration: 40 min
In this webinar you will learn how to:
Test what kickoff attendees recall in a measurable way
Identify gaps to reinforce post-event for increased knowledge retention
Boost employee confidence to increase sales performance
Create friendly competition to engage sales people and improve the event experience
Over the past few months, the gamification phenomenon has been increasing in Fashion & Luxury as an alternative channel to reach the buying community: during the pandemic brands adopted gamification to accelerate sales through online channels. Online fatigue forced brands like Balenciaga, Luis Vuitton, Gucci and Burberry to develop new ways to excite consumers through game dynamics.
Now the same approach can be apply by retail leaders to use internally with sales associates. Selling skills and product knowledge are a key driver of sales. With this solution you can discover the knowledge gaps among your employees that are preventing you from hitting targets.
With the re-opening of points of sale and a limitation of capacity meaning less traffic, fashion & luxury brands are looking for solutions to boost sales: retail sales associates need to be prepared and do their best, contribute to an excellent customer experience and ultimately increase sales. They need to continuously reinforce training with webinars, virtual classrooms, e-learning and virtual academy learning.
Join this webinar if you’re a retail leader and would like to discover how more fashion and luxury brand are using the principle of gamification to put their employees first, creating greater employee satisfaction and better customer experiences through:
Education –Educate retail sales reps about your brand history and product portfolio in a highly engaging and shareable manner
Engagement –Healthy competition between colleagues and reps based in different locations increases participation and a sense of community
Identify gaps – The perfect opportunity for brands to collect data from store teams, understand exact numbers on knowledge levels to see where the gaps are or reinforcement is needed
Drive conversions – By giving reps a powerful tool to increase their knowledge level, you are also giving them the power to be more comfortable cross-selling and up-selling.
Speakers
Sofia Leuwenkroon
Gamification Expert & KAM, Retail Industry
About the Speakers
Rut has 25 years experience in the marketing departments of companies such as Zambon, Lundbeck, Esteve, Pharmacia&Upjohn and Almirall. She is helping Compettia-Atrivity to develop plans for pharma leaders which center around how to keep field teams engaged and productive, while reorienting their commercial models to better fit the needs of HCPs and patients.
Tanya is a Sales and Marketing professional with over 20 years experience in all things digital, with several years leading gamification projects for Pharma & Healthcare leaders.
About Atrivity: Atrivity is a High impact Data Driven Knowledge and Communication Platform.
It’s a mobile enterprise serious game and communication platform, where companies share their content and employees learn it by challenging each other answering algorithm selected quiz questions to optimize and measure their learning and performance impact to deliver outstanding results.
