Copyright © 2019 Compettia. Derechos reservados.

10 digital boosting programs to include in your 2021 Strategic Plan for Field Force, HCPs and Patients 


Duration: 40 min

Duration: 40 min

In this webinar you will learn how to:

         Test what kickoff attendees recall in            a measurable way
         Identify gaps to reinforce post-event          for increased knowledge retention
         Boost employee confidence to                          increase sales performance
         Create friendly competition to                        engage sales people and improve the          event experience

The rules of engagement in the global Life science and Medical Device industry have changed a lot throughout 2020, facing an unprecedented and unplanned shutdown of face to face interaction with Field Force, HCPs and Patients.

To start a fresh and successful 2021, leadership need to build Plans which center around how to keep field teams engaged and productive, while reorienting their commercial models to better fit the needs of HCPs and patients.

In this webinar we want to inspire Marketing, Training or Digital Transformation Leaders by showing 10 Digital Programs with Atrivity - our mobile app for Healthcare - which 9 of the 10 Top Pharmaceutical companies in the world are implementing now for 2021. We will detail the following programs.

Programs for Field Force to:
1. Maximise returns of Remote training for new Product Launches
2. Refresh Previous Product Launches and key Products
3. Assess existing knowledge gaps on products, portfolio, diseases, compliance, etc...
4. Boost Remote Sales cycle meeting effectiveness

Programs for HCPs to:
5. Align messages for Sales, Access, Medical and Marketing who are not able to meet anymore and have a powerful alternative to visit
6. Stand out in a Virtual congress driving traffic & awareness to your virtual boot and interacting and sharing content with KOLs and HCPs during a virtual symposium
7. Establish a new digital communication channel to impact doctors  and increase share of voice through continuous training

Programs for Patients:
8. Patient Onboarding: advice about everything from exercises and diet to medications and disease management
9. Patient adherence to a chronic treatment teaching them how to take medications exactly the way they are prescribed by doctors
10. Digital Awareness campaign to align all stakeholders involved in the patient journey

Don’t miss it, spots are limited!

Tanya Arch
Healthcare Business
Unit Head